WolfNC17 wrote:
It's not just the prices, it's that people want different options that they can't get at the concession stand. At least that's what I'm hearing. I think most people understand that theaters make their money at the concession stand.
Precisely. No one has complained about the concession prices - the general consensus is that you can't live off concession food for 24 hours, especially if you have diet restrictions. What most people are saying is "We get that theatres make their money off their concessions. And we're fine with that. But for those of us who can't just eat at the concession stand (I can't. I have a gluten intolerance. All of the "close to real food options" that they serve involve bread of some sort.), we would be willing to pay a higher cost so that we didn't have to leave to eat real food."
Most of the people who use this option would still probably buy soda and candy and popcorn too, is my suspicion. I would.
But at some point, right now, I simply have to leave to eat something solid without bread. I don't mind paying more to the theatre, but I'd love it if I could do that without leaving. Right now, I have to leave.
The theatre isn't getting that money from me regardless. There is simply no way I *can* buy a slice of pizza instead of going down to Aladdin's (or whatever). So they're not losing money on me - I'm just not there to watch part of the marathon.