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The thing is, I don't think the marathons are big money makers. You tie up a theater on a Saturday night. Looking at the Grand, they charge $8.50 after I think 6. $6.50 before. The marathon typically used the bigger theater there, and let's use the 500 seat number, which would likely be used by the most recent films. Let's say you only filled half the seats for the noon, 2pm and 4 pm showing and came close to selling out on the rest of the shows. That's $4,875. Let's say you only sold 80% for the 6, 8 10 and midnight shows. That's $13,600, for a total of $18,475.
Now, let's say we sell the place out and everyone pays full price (no early ticket purchase). 500 folks at $36, thats $18,000.
So, being optimisitic, you are only down about $500 from what you would usually bring in at the box office. We likely spend more than the regular movie goer at the concession stand, but if you through in the free refills, etc, we cut into that as well. Now you have to keep staff on site all night manning the concesion stands, cleaning the bathrooms, running projectors, etc. I think we got the Continent, in part, because we were able to bring in more people than what that theater would usually bring in. I recall the place was pretty much a ghost town.
Actually, I would bet the economics are actually in favor of the marathon.
Assuming that your numbers are accurate above (I think 80% full is pretty optimistic), you must remember that during the first weekend of a film, the theatre will only keep about 20% of the ticket sales with 80% going to the studio (depending upon contracts). Based on the above number, the theatre is only keeping about $3695.
Film rentals for the marathon are likely minimal ($250 or so per print) with some of the premieres possibly being considered word-of-mouth screenings and offered for free. Some of the older titles are also likely coming from collectors... free except shipping charges. None of these should be subject to the 20/80 cut mentioned above.
Add in concession sales, I would think we are much more profitable to the theatre than all but the most successful new films. It may be contractually more difficult for some theatre chains to give up a screen for a full Saturday.
I should note that I have no idea what the economics of the marathon are... how much the theatre keeps, etc. I don't believe Bruce and Joe do this to profit; it's out of love for film. If they do turn a profit, good for them, they deserve it.